|The General Manager of the Southern Railway, Sir Herbert Walker, had first set up a publicity
department for the London and South Western Railway in 1913 and it was this department that formed the back bone of the
SR Publicity department located at Waterloo after Grouping. To counter some of the bad press that the Southern
Railway was receiving at the time, Sir Herbert Walker appointed John Elliot to the position of Public Relations Officer
reporting directly to him in 1925. This is generally accepted as being the first time the term PR had ever been
used in the UK. John Elliot's background had been in journalism with the London Evening Standard.
Under the stewardship of John Elliot the PR and Advertising department went from strength to strength promoting the "Southern Electric" brand, and of course the famous poster of a little boy looking up at a King Arthur Class locomotive to which they added the phrase "For holidays I always go Southern 'cos it's the Sunshine line!".
Following a period as Deputy General Manager between 1937 and 1947, John Elliot was to supersede Sir Herbert Walker as General Manager of the Southern, then Chief Regional Officer of the Southern Region, and later would become knighted himself and also chairman of the Railways Executive, and then London Transport
The following pages attempt to illustrate a number of the publications issued by the Southern Railway up to nationalisation in 1948.
"Walks in North Devon" published in 1928 detailed 10 walks accessible from
stations served by the Atlantic Coast Express in, yes, you have guessed it, North Devon.
"The Atlantic Coast Express" written by S.P.B. Mais and published in 1937 and contains a description of the route with line drawing illustrations throughout and a wonderful fold out map with black and white pictures at the back of the book.
First | Second | Last
text and images are copyright Graham R 'Muz' Muspratt.
This page was created 12 November 2004